Training: Your Land Bank Needs a Communications Strategy

With small teams and limited capacity, most land banks cannot devote staff solely to communications—but you can still have meaningful impact with a right-sized communications strategy. Clear and consistent communication to the public about your work is essential for telling your story, strengthening community trust, and managing your land bank’s reputation.

This training will break down the core components of an effective, efficient communications strategy, give you examples of high-impact actions you can take right now, and leave you with a framework for prioritizing what communications matter most for your land bank.

Speaker

• Maria Elkin, Director of Communications, Center for Community Progress