When neighborhood identity can restore demand

By Emaleigh Doley | October 3, 2013

Cross-posted from Next City, this article is part of the 2013 Reclaiming Vacant Properties Conference liveblog series. Check out all the in-depth content — even if you weren’t able to join us in Philadelphia from September 9-11, 2013, you’ll feel like you did! Marketing strategist Tracy Gosson opened a packed session on neighborhood branding yesterday with a well-worn quote from…

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