Posts Tagged ‘Branding’
It looks different around here: Our new brand, and what it means
It’s looking a little different around here today. And it feels a little different, too. Today marks the public culmination of our strategic planning and rebranding process. Over the past year, we’ve done some soul-searching. The peak of the foreclosure crisis has passed, but its impacts continue to hurt neighborhoods around the country. Other communities…
Read MoreWhen neighborhood identity can restore demand
Cross-posted from Next City, this article is part of the 2013 Reclaiming Vacant Properties Conference liveblog series. Check out all the in-depth content — even if you weren’t able to join us in Philadelphia from September 9-11, 2013, you’ll feel like you did! Marketing strategist Tracy Gosson opened a packed session on neighborhood branding yesterday with a well-worn quote from…
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